Meet Your Marketing Strategist
'Helping small business owners bring clarity to their marketing—so they know what to focus on, have a plan to move forward, and don't have to do it all alone.'
Hi, I’m Lindsay Van Voorst.
Before starting my business, I spent eight years as a teacher. And while teaching and marketing may not seem to have much in common, I’ve realized that many of the skills I relied on in the classroom are still at the heart of how I work today.
I listen. I ask questions. I take complicated information and make it easier to understand. I organize the pieces, create a plan, and help people move forward with confidence.
When I started working with small businesses, I discovered that I loved doing the same thing with marketing.
I enjoy designing a strategic website, refining messaging, or creating an email campaign—but what I love most is stepping into a business, understanding how the pieces fit together, and bringing clarity to what can otherwise feel overwhelming.
Today, I help small business owners figure out what their marketing actually needs, prioritize what matters most, and then help make it happen.
Why I Do What I Do
I believe good marketing should make running your business easier—not give you another list of things you should be doing.
Small business owners don’t need to chase every new marketing trend. They need a clear understanding of their customers, a thoughtful strategy, and someone they can trust to help bring it to life.
That’s the kind of support I want to provide.
My goal isn’t to get you doing more marketing. It’s to help you focus on the right things, simplify what isn’t working, and create marketing that supports the business you’re working so hard to build.
My Approach
Here’s what you can expect when we work together:
- Clarity first. We’ll step back, look at the big picture, and determine what actually deserves your attention.
- Thoughtful partnership. I’ll take the time to understand your business, listen to your goals, and make recommendations that make sense for you.
- Strategy + implementation. I won’t just hand you a plan and send you on your way. When you need ongoing support, I can help put that plan into action, too.
I believe every small business deserves marketing that feels clear, honest, and approachable.
That’s why I created the Website + Marketing Starter Kit—to help business owners stop staring at a blank page and start sharing what makes their business different.
“Lindsay has been great to work with. She is timely in accomplishing tasks, creative with social media marketing, and helpful when I need assistance with technology”
Jennifer Grote
Ready for Marketing to Feel a Little Simpler?
You don’t have to figure out what comes next on your own. Let’s talk about your business, where you’re feeling stuck, and what kind of support would help you move forward.